A Monitor Column in Zoho Social is a customisable feed that streams social media activity matching a defined criterion. You can create Monitor Columns to track brand mentions, specific hashtags, keyword searches, or activity from specific accounts. Each column appears as a vertical feed in the Monitors section, similar to a TweetDeck or Hootsuite dashboard, giving you a real-time view of relevant social conversations.<\/p>\n
Common Monitor Column types in Zoho Social include: Mentions<\/strong> \u2014 posts that tag your brand’s connected profiles; Hashtag<\/strong> \u2014 posts using a specific hashtag; Keyword<\/strong> \u2014 posts containing a specific word or phrase; Brand<\/strong> \u2014 posts mentioning your brand name without tagging the account directly; and Competitor<\/strong> \u2014 activity from a competitor’s account or mentions of a competitor’s brand. You can create multiple columns for different monitoring needs within the same brand.<\/p>\n From a Monitor Column, you can engage directly with posts: reply to comments, like posts, or share relevant content. For high-value interactions, such as a potential customer asking about your product in a keyword column, responding promptly through the monitor gives you a significant competitive advantage. For posts flagged as potential leads, Zoho Social’s CRM integration allows you to push the contact information to Zoho CRM directly from the monitor view.<\/p>\n Yes. Zoho Social can send email or in-app notifications when new activity appears in designated Monitor Columns, particularly for brand mention columns where timely response is important. Configuring notifications for high-priority columns ensures you are alerted to important social conversations without needing to check the Monitors view constantly throughout the day.<\/p>\n<\/div>\n The number of Monitor Columns you can create per Brand depends on your Zoho Social plan. Standard plans include a set number of columns, while higher-tier plans allow more. For brands with extensive monitoring needs (tracking many competitors, multiple keywords, and multiple hashtags), choosing a plan with a generous column limit ensures you can cover all your monitoring requirements without having to choose between them.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" A configurable data stream in Zoho Social’s Monitors section that tracks a specific type of social activity, such as brand mentions, hashtags, or keyword conversations.<\/p>\n","protected":false},"template":"","meta":{"seo_title":"Monitor Column | Zoho Social Glossary | Aaxonix","seo_description":"A configurable data stream in Zoho Social's Monitors section that tracks a specific type of social activity, such as brand mentions, hashtags, or keyword c","seo_keyword":"monitor column zoho social","seo_faqs":"","term_type":"","glossary_related":"","glossary_links":""},"glossary_category":[1263],"class_list":["post-5368","glossary","type-glossary","status-publish","hentry","glossary_category-zoho-social"],"_links":{"self":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary\/5368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/media?parent=5368"}],"wp:term":[{"taxonomy":"glossary_category","embeddable":true,"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary_category?post=5368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Acting on Monitor Column Data<\/h2>\n