{"id":5004,"date":"2026-05-30T02:24:53","date_gmt":"2026-05-30T02:24:53","guid":{"rendered":"https:\/\/aaxonix.com\/resources\/?post_type=glossary&#038;p=5004"},"modified":"2026-05-30T02:24:53","modified_gmt":"2026-05-30T02:24:53","slug":"sms-campaign-zoho-campaigns","status":"publish","type":"glossary","link":"https:\/\/aaxonix.com\/resources\/glossary\/sms-campaign-zoho-campaigns\/","title":{"rendered":"SMS Campaign"},"content":{"rendered":"<h2>What Is an SMS Campaign in Zoho Campaigns?<\/h2>\n<p>An SMS campaign in Zoho Campaigns sends text messages to subscribers who have provided their mobile number and opted in to receive SMS communications. SMS campaigns are used for time-sensitive content like flash sales, event reminders, appointment confirmations, and delivery notifications where email&#8217;s lower urgency is a disadvantage.<\/p>\n<h2>SMS vs Email<\/h2>\n<p>SMS has significantly higher open rates than email (often cited at 90%+ open within minutes) but is more intrusive and has strict character limits (160 characters for standard SMS). SMS should be used selectively for genuinely high-priority communications \u2014 overuse leads to rapid opt-out rates.<\/p>\n<h2>Compliance Requirements<\/h2>\n<p>SMS marketing in India is governed by TRAI&#8217;s DND (Do Not Disturb) registry and TCCCPR (Telecom Commercial Communications Customer Preference Regulations). Only send to numbers that have explicitly opted in to your SMS communications. Include an opt-out instruction in every SMS. Non-compliance carries penalties.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A text message campaign in Zoho Campaigns sent to opted-in subscribers&#8217; mobile numbers, used for time-sensitive promotions, alerts, and event reminders.<\/p>\n","protected":false},"template":"","meta":{"seo_title":"SMS Campaign | Zoho Glossary | Aaxonix","seo_description":"A text message campaign in Zoho Campaigns sent to opted-in subscribers' mobile numbers, used for time-sensitive promotions, alerts, and event reminders.","seo_keyword":"SMS campaign zoho campaigns","seo_faqs":"","term_type":"","glossary_related":"","glossary_links":""},"glossary_category":[1254],"class_list":["post-5004","glossary","type-glossary","status-publish","hentry","glossary_category-zoho-campaigns"],"_links":{"self":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary\/5004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/media?parent=5004"}],"wp:term":[{"taxonomy":"glossary_category","embeddable":true,"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary_category?post=5004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}