{"id":5000,"date":"2026-05-30T02:24:50","date_gmt":"2026-05-30T02:24:50","guid":{"rendered":"https:\/\/aaxonix.com\/resources\/?post_type=glossary&#038;p=5000"},"modified":"2026-05-30T02:24:50","modified_gmt":"2026-05-30T02:24:50","slug":"preheader-text-zoho-campaigns","status":"publish","type":"glossary","link":"https:\/\/aaxonix.com\/resources\/glossary\/preheader-text-zoho-campaigns\/","title":{"rendered":"Preheader Text"},"content":{"rendered":"<h2>What Is Preheader Text in Zoho Campaigns?<\/h2>\n<p>Preheader text in Zoho Campaigns is the short snippet of text that email clients display in the inbox view beneath or beside the subject line, giving recipients a preview of the email content before opening. It is sometimes called the preview text or snippet text.<\/p>\n<h2>Why Preheader Matters<\/h2>\n<p>The preheader is essentially a second subject line. Research shows that subject line and preheader together influence around 50% of open rate outcomes. An effective preheader extends the message of the subject line rather than repeating it \u2014 giving an additional reason to open the email.<\/p>\n<h2>Setting Preheader in Zoho Campaigns<\/h2>\n<p>Set the preheader text explicitly in Zoho Campaigns&#8217; campaign settings. If not set, the email client will pull the first visible text from the email body, which may be navigation links, image alt text, or legal disclaimers \u2014 all poor preheader substitutes. Always set it intentionally.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The short preview text in Zoho Campaigns that appears alongside the subject line in email clients before the email is opened, supplementing the subject to increase open rates.<\/p>\n","protected":false},"template":"","meta":{"seo_title":"Preheader Text | Zoho Glossary | Aaxonix","seo_description":"The short preview text in Zoho Campaigns that appears alongside the subject line in email clients before the email is opened, supplementing the subject to","seo_keyword":"preheader text zoho campaigns","seo_faqs":"","term_type":"","glossary_related":"","glossary_links":""},"glossary_category":[1254],"class_list":["post-5000","glossary","type-glossary","status-publish","hentry","glossary_category-zoho-campaigns"],"_links":{"self":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary\/5000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/media?parent=5000"}],"wp:term":[{"taxonomy":"glossary_category","embeddable":true,"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary_category?post=5000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}