{"id":4999,"date":"2026-05-30T02:24:49","date_gmt":"2026-05-30T02:24:49","guid":{"rendered":"https:\/\/aaxonix.com\/resources\/?post_type=glossary&#038;p=4999"},"modified":"2026-05-30T02:24:49","modified_gmt":"2026-05-30T02:24:49","slug":"merge-tag-zoho-campaigns","status":"publish","type":"glossary","link":"https:\/\/aaxonix.com\/resources\/glossary\/merge-tag-zoho-campaigns\/","title":{"rendered":"Merge Tag (Campaigns)"},"content":{"rendered":"<h2>What Is a Merge Tag in Zoho Campaigns?<\/h2>\n<p>A merge tag in Zoho Campaigns is a placeholder variable inserted into an email template that is dynamically replaced with each subscriber&#8217;s actual data when the campaign is sent. The most common merge tag is the first name tag, which personalises the greeting line with each recipient&#8217;s name.<\/p>\n<h2>Common Merge Tags<\/h2>\n<p>Standard merge tags include first name, last name, company name, email address, and city. Custom merge tags correspond to custom fields in your contact database. Using a company name in a subject line (e.g., How [Company] can improve its CRM ROI) can significantly increase open rates for B2B campaigns.<\/p>\n<h2>Fallback Values<\/h2>\n<p>Always configure a fallback value for merge tags in case a subscriber&#8217;s field is empty. Without a fallback, the subject line reads Hi, [FIRST_NAME] \u2014 a jarring personalisation failure. Set the fallback to a generic term: Hi there, or the name of the product category.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A personalisation placeholder in Zoho Campaigns email templates that is replaced with each subscriber&#8217;s individual data (such as first name) when the email is sent.<\/p>\n","protected":false},"template":"","meta":{"seo_title":"Merge Tag (Campaigns) | Zoho Glossary | Aaxonix","seo_description":"A personalisation placeholder in Zoho Campaigns email templates that is replaced with each subscriber's individual data (such as first name) when the email","seo_keyword":"merge tag personalisation zoho campaigns","seo_faqs":"","term_type":"","glossary_related":"","glossary_links":""},"glossary_category":[1254],"class_list":["post-4999","glossary","type-glossary","status-publish","hentry","glossary_category-zoho-campaigns"],"_links":{"self":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary\/4999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/media?parent=4999"}],"wp:term":[{"taxonomy":"glossary_category","embeddable":true,"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary_category?post=4999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}