{"id":4997,"date":"2026-05-30T02:24:48","date_gmt":"2026-05-30T02:24:48","guid":{"rendered":"https:\/\/aaxonix.com\/resources\/?post_type=glossary&#038;p=4997"},"modified":"2026-05-30T02:24:48","modified_gmt":"2026-05-30T02:24:48","slug":"ip-warm-up-zoho-campaigns","status":"publish","type":"glossary","link":"https:\/\/aaxonix.com\/resources\/glossary\/ip-warm-up-zoho-campaigns\/","title":{"rendered":"IP Warm-up"},"content":{"rendered":"<h2>What Is IP Warm-up?<\/h2>\n<p>IP warm-up is the process of gradually increasing the volume of emails sent from a new IP address over a period of weeks, allowing receiving mail servers to assess the IP&#8217;s reputation before accepting high volumes. Starting with large sends from a cold IP almost always results in deliverability problems.<\/p>\n<h2>Warm-up Schedule<\/h2>\n<p>A typical warm-up schedule starts with 50-100 emails per day in week one, doubling volume each subsequent week, and reaching full sending volume after 6-8 weeks. Send only to your most engaged subscribers during warm-up, as high engagement signals build reputation faster.<\/p>\n<h2>Zoho Campaigns and IP Warm-up<\/h2>\n<p>Zoho Campaigns uses shared IP pools for most users, handling warm-up automatically. If you upgrade to a dedicated IP, Zoho provides guidance on the warm-up process. Never skip warm-up on a dedicated IP \u2014 sending at full volume immediately will result in widespread spam folder placement or blocking.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The gradual process of increasing email sending volume from a new IP address in Zoho Campaigns to build sender reputation before sending at full scale.<\/p>\n","protected":false},"template":"","meta":{"seo_title":"IP Warm-up | Zoho Glossary | Aaxonix","seo_description":"The gradual process of increasing email sending volume from a new IP address in Zoho Campaigns to build sender reputation before sending at full scale.","seo_keyword":"IP warm-up email zoho campaigns","seo_faqs":"","term_type":"","glossary_related":"","glossary_links":""},"glossary_category":[1254],"class_list":["post-4997","glossary","type-glossary","status-publish","hentry","glossary_category-zoho-campaigns"],"_links":{"self":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary\/4997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/media?parent=4997"}],"wp:term":[{"taxonomy":"glossary_category","embeddable":true,"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary_category?post=4997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}