{"id":4994,"date":"2026-05-30T02:23:36","date_gmt":"2026-05-30T02:23:36","guid":{"rendered":"https:\/\/aaxonix.com\/resources\/?post_type=glossary&#038;p=4994"},"modified":"2026-05-30T02:23:36","modified_gmt":"2026-05-30T02:23:36","slug":"unsubscribe-rate-zoho-campaigns","status":"publish","type":"glossary","link":"https:\/\/aaxonix.com\/resources\/glossary\/unsubscribe-rate-zoho-campaigns\/","title":{"rendered":"Unsubscribe Rate"},"content":{"rendered":"<h2>What Is Unsubscribe Rate in Zoho Campaigns?<\/h2>\n<p>Unsubscribe rate in Zoho Campaigns is the percentage of recipients who clicked the unsubscribe link in a campaign. It is calculated as (Unsubscribes \/ Delivered Emails) \u00d7 100. A rate above 0.5% per campaign is a signal that something is wrong with the content, frequency, or audience targeting.<\/p>\n<h2>Interpreting Unsubscribes<\/h2>\n<p>Some unsubscribes are healthy \u2014 people who are no longer your audience leaving the list voluntarily is better than them marking your emails as spam. However, a spike in unsubscribes after a specific campaign indicates that the content missed the mark for that audience segment.<\/p>\n<h2>Reducing Unsubscribes<\/h2>\n<p>Maintain consistent content quality and sending frequency. Segment your list and send relevant content to each segment rather than the same message to everyone. Offer a preference centre where subscribers can reduce email frequency or select topic categories instead of the binary subscribe\/unsubscribe choice.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The percentage of email recipients in a Zoho Campaigns campaign who clicked the unsubscribe link, indicating audience dissatisfaction with the content or frequency.<\/p>\n","protected":false},"template":"","meta":{"seo_title":"Unsubscribe Rate | Zoho Glossary | Aaxonix","seo_description":"The percentage of email recipients in a Zoho Campaigns campaign who clicked the unsubscribe link, indicating audience dissatisfaction with the content or f","seo_keyword":"unsubscribe rate zoho campaigns","seo_faqs":"","term_type":"","glossary_related":"","glossary_links":""},"glossary_category":[1254],"class_list":["post-4994","glossary","type-glossary","status-publish","hentry","glossary_category-zoho-campaigns"],"_links":{"self":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary\/4994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/media?parent=4994"}],"wp:term":[{"taxonomy":"glossary_category","embeddable":true,"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary_category?post=4994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}