{"id":4993,"date":"2026-05-30T02:23:35","date_gmt":"2026-05-30T02:23:35","guid":{"rendered":"https:\/\/aaxonix.com\/resources\/?post_type=glossary&#038;p=4993"},"modified":"2026-05-30T02:23:35","modified_gmt":"2026-05-30T02:23:35","slug":"lead-scoring-zoho-campaigns","status":"publish","type":"glossary","link":"https:\/\/aaxonix.com\/resources\/glossary\/lead-scoring-zoho-campaigns\/","title":{"rendered":"Lead Scoring (Campaigns)"},"content":{"rendered":"<h2>What Is Lead Scoring in Zoho Campaigns?<\/h2>\n<p>Lead scoring in Zoho Campaigns assigns numerical points to contacts based on their engagement actions \u2014 opening emails, clicking links, visiting specific web pages, or completing forms. As a contact accumulates points, their score rises, signalling increasing interest and readiness for sales engagement.<\/p>\n<h2>Configuring Scores<\/h2>\n<p>Assign higher point values to actions that indicate stronger buying intent: clicking a pricing page link scores higher than opening a newsletter. Set negative scores for disengagement signals: not opening any email in 60 days reduces the score. This keeps scores current and reflective of recent behaviour.<\/p>\n<h2>CRM Integration<\/h2>\n<p>Lead scores from Zoho Campaigns sync to Zoho CRM contact records. Sales teams can filter CRM leads by Campaigns score to identify hot prospects. When a lead crosses a threshold score, a CRM task or alert can be automatically created, triggering timely sales follow-up at the moment of peak interest.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A system in Zoho Campaigns that assigns point values to contact engagement actions, enabling prioritisation of the most engaged prospects for sales follow-up.<\/p>\n","protected":false},"template":"","meta":{"seo_title":"Lead Scoring (Campaigns) | Zoho Glossary | Aaxonix","seo_description":"A system in Zoho Campaigns that assigns point values to contact engagement actions, enabling prioritisation of the most engaged prospects for sales follow-","seo_keyword":"lead scoring zoho campaigns","seo_faqs":"","term_type":"","glossary_related":"","glossary_links":""},"glossary_category":[1254],"class_list":["post-4993","glossary","type-glossary","status-publish","hentry","glossary_category-zoho-campaigns"],"_links":{"self":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary\/4993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/media?parent=4993"}],"wp:term":[{"taxonomy":"glossary_category","embeddable":true,"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary_category?post=4993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}