{"id":4992,"date":"2026-05-30T02:23:34","date_gmt":"2026-05-30T02:23:34","guid":{"rendered":"https:\/\/aaxonix.com\/resources\/?post_type=glossary&#038;p=4992"},"modified":"2026-05-30T02:23:34","modified_gmt":"2026-05-30T02:23:34","slug":"bounce-rate-email-zoho-campaigns","status":"publish","type":"glossary","link":"https:\/\/aaxonix.com\/resources\/glossary\/bounce-rate-email-zoho-campaigns\/","title":{"rendered":"Bounce Rate (Email)"},"content":{"rendered":"<h2>What Is Bounce Rate in Zoho Campaigns?<\/h2>\n<p>Email bounce rate in Zoho Campaigns is the percentage of sent emails that were returned undelivered, expressed as (Total Bounces \/ Total Sent) \u00d7 100. It combines hard bounces (permanent failures) and soft bounces (temporary failures). A high bounce rate signals poor list quality or sender reputation issues.<\/p>\n<h2>Acceptable Bounce Rates<\/h2>\n<p>Industry guidance suggests keeping total bounce rate below 2%. Hard bounce rate specifically should stay below 0.5%. Consistent rates above these thresholds indicate the list needs cleaning or that the email acquisition process is capturing invalid addresses.<\/p>\n<h2>Reducing Bounce Rate<\/h2>\n<p>Use double opt-in for new subscribers to validate email addresses at source. Remove inactive subscribers before they become bounces. Validate imported lists with an email verification service before adding them to Zoho Campaigns. Never import trade show scanned cards without verifying each address.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The percentage of sent emails in a Zoho Campaigns campaign that were not delivered, combining hard and soft bounce counts as a measure of list quality.<\/p>\n","protected":false},"template":"","meta":{"seo_title":"Bounce Rate (Email) | Zoho Glossary | Aaxonix","seo_description":"The percentage of sent emails in a Zoho Campaigns campaign that were not delivered, combining hard and soft bounce counts as a measure of list quality.","seo_keyword":"bounce rate email zoho campaigns","seo_faqs":"","term_type":"","glossary_related":"","glossary_links":""},"glossary_category":[1254],"class_list":["post-4992","glossary","type-glossary","status-publish","hentry","glossary_category-zoho-campaigns"],"_links":{"self":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary\/4992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/media?parent=4992"}],"wp:term":[{"taxonomy":"glossary_category","embeddable":true,"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary_category?post=4992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}