{"id":4988,"date":"2026-05-30T02:23:31","date_gmt":"2026-05-30T02:23:31","guid":{"rendered":"https:\/\/aaxonix.com\/resources\/?post_type=glossary&#038;p=4988"},"modified":"2026-05-30T02:23:31","modified_gmt":"2026-05-30T02:23:31","slug":"open-rate-zoho-campaigns","status":"publish","type":"glossary","link":"https:\/\/aaxonix.com\/resources\/glossary\/open-rate-zoho-campaigns\/","title":{"rendered":"Open Rate"},"content":{"rendered":"<h2>What Is Open Rate in Zoho Campaigns?<\/h2>\n<p>Open rate in Zoho Campaigns is the percentage of successfully delivered emails that were opened by the recipient. It is calculated as (Unique Opens \/ Delivered Emails) \u00d7 100. Open rate is the primary indicator of how effective your subject line and sender name are at persuading subscribers to engage.<\/p>\n<h2>Industry Benchmarks<\/h2>\n<p>Open rates vary significantly by industry, audience, and email type. B2B transactional emails often see 30-50% open rates. Marketing newsletters typically achieve 15-25%. Anything consistently below 10% suggests deliverability issues or disengaged subscribers that need to be re-engaged or removed.<\/p>\n<h2>Apple MPP Impact<\/h2>\n<p>Apple&#8217;s Mail Privacy Protection (MPP), introduced in 2021, inflates open rates by pre-loading email content regardless of whether the recipient actually read it. This makes open rate less reliable as a standalone metric. Use click rate and conversion rate alongside open rate for a more accurate engagement picture.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The percentage of delivered emails in a Zoho Campaigns campaign that were opened by recipients, used as a primary measure of subject line effectiveness.<\/p>\n","protected":false},"template":"","meta":{"seo_title":"Open Rate | Zoho Glossary | Aaxonix","seo_description":"The percentage of delivered emails in a Zoho Campaigns campaign that were opened by recipients, used as a primary measure of subject line effectiveness.","seo_keyword":"open rate zoho campaigns","seo_faqs":"","term_type":"","glossary_related":"","glossary_links":""},"glossary_category":[1254],"class_list":["post-4988","glossary","type-glossary","status-publish","hentry","glossary_category-zoho-campaigns"],"_links":{"self":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary\/4988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/media?parent=4988"}],"wp:term":[{"taxonomy":"glossary_category","embeddable":true,"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary_category?post=4988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}