{"id":4983,"date":"2026-05-30T02:22:23","date_gmt":"2026-05-30T02:22:23","guid":{"rendered":"https:\/\/aaxonix.com\/resources\/?post_type=glossary&#038;p=4983"},"modified":"2026-05-30T02:22:23","modified_gmt":"2026-05-30T02:22:23","slug":"journey-zoho-campaigns","status":"publish","type":"glossary","link":"https:\/\/aaxonix.com\/resources\/glossary\/journey-zoho-campaigns\/","title":{"rendered":"Journey (Campaigns)"},"content":{"rendered":"<h2>What Is a Journey in Zoho Campaigns?<\/h2>\n<p>A Journey in Zoho Campaigns is a visual workflow builder for creating sophisticated, behaviour-driven email automation. Unlike linear drip sequences, journeys branch based on subscriber actions \u2014 clicking a link takes them down one path; not opening an email takes them down another. This allows highly personalised communication at scale.<\/p>\n<h2>Journey Components<\/h2>\n<p>Journeys consist of triggers (what starts the journey), delays (wait periods between steps), conditions (if\/else branches based on behaviour or properties), actions (send email, update contact field, add to list, notify team member), and exits (conditions that remove someone from the journey).<\/p>\n<h2>Journey Use Cases<\/h2>\n<p>Post-purchase journeys thank customers and cross-sell. Lead scoring journeys move contacts between segments based on engagement. Re-engagement journeys attempt to reactivate dormant contacts with a sequence of escalating offers, removing them from the list if they remain inactive through the entire sequence.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A visual automation workflow in Zoho Campaigns that sends conditional email sequences based on subscriber behaviour, properties, and interactions.<\/p>\n","protected":false},"template":"","meta":{"seo_title":"Journey (Campaigns) | Zoho Glossary | Aaxonix","seo_description":"A visual automation workflow in Zoho Campaigns that sends conditional email sequences based on subscriber behaviour, properties, and interactions.","seo_keyword":"journey automation zoho campaigns","seo_faqs":"","term_type":"","glossary_related":"","glossary_links":""},"glossary_category":[1254],"class_list":["post-4983","glossary","type-glossary","status-publish","hentry","glossary_category-zoho-campaigns"],"_links":{"self":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary\/4983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/media?parent=4983"}],"wp:term":[{"taxonomy":"glossary_category","embeddable":true,"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary_category?post=4983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}