{"id":4979,"date":"2026-05-30T02:22:19","date_gmt":"2026-05-30T02:22:19","guid":{"rendered":"https:\/\/aaxonix.com\/resources\/?post_type=glossary&#038;p=4979"},"modified":"2026-05-30T02:22:19","modified_gmt":"2026-05-30T02:22:19","slug":"ab-test-campaign-zoho-campaigns","status":"publish","type":"glossary","link":"https:\/\/aaxonix.com\/resources\/glossary\/ab-test-campaign-zoho-campaigns\/","title":{"rendered":"A\/B Test Campaign"},"content":{"rendered":"<h2>What Is an A\/B Test Campaign in Zoho Campaigns?<\/h2>\n<p>An A\/B test campaign in Zoho Campaigns splits your audience into groups and sends each group a different version of the email, with one variable changed between them. After a defined test period, the winning version (based on your chosen metric) is automatically or manually sent to the remaining subscribers.<\/p>\n<h2>What You Can Test<\/h2>\n<p>Zoho Campaigns supports A\/B testing of subject lines, from names, send times, and email content. Test only one variable at a time to isolate what caused the performance difference. Testing multiple variables simultaneously makes it impossible to attribute results to a specific change.<\/p>\n<h2>Sample Size and Duration<\/h2>\n<p>For statistically valid results, your test group should be large enough (typically at least 1,000 recipients per variant) and the test period long enough (at least 4 hours, often 24 hours) to capture representative open and click behaviour. Small lists produce inconclusive test results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A campaign in Zoho Campaigns that sends two variations to a portion of your list to determine which performs better before sending the winning version to the remainder.<\/p>\n","protected":false},"template":"","meta":{"seo_title":"A\/B Test Campaign | Zoho Glossary | Aaxonix","seo_description":"A campaign in Zoho Campaigns that sends two variations to a portion of your list to determine which performs better before sending the winning version to t","seo_keyword":"A\/B test campaign zoho campaigns","seo_faqs":"","term_type":"","glossary_related":"","glossary_links":""},"glossary_category":[1254],"class_list":["post-4979","glossary","type-glossary","status-publish","hentry","glossary_category-zoho-campaigns"],"_links":{"self":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary\/4979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/media?parent=4979"}],"wp:term":[{"taxonomy":"glossary_category","embeddable":true,"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary_category?post=4979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}