{"id":4973,"date":"2026-05-30T02:21:09","date_gmt":"2026-05-30T02:21:09","guid":{"rendered":"https:\/\/aaxonix.com\/resources\/?post_type=glossary&#038;p=4973"},"modified":"2026-05-30T02:21:09","modified_gmt":"2026-05-30T02:21:09","slug":"segment-zoho-campaigns","status":"publish","type":"glossary","link":"https:\/\/aaxonix.com\/resources\/glossary\/segment-zoho-campaigns\/","title":{"rendered":"Segment"},"content":{"rendered":"<h2>What Is a Segment in Zoho Campaigns?<\/h2>\n<p>A segment in Zoho Campaigns is a dynamic group of contacts automatically filtered from your contact database based on defined criteria. Unlike a static mailing list, a segment recalculates its membership each time a campaign is sent, ensuring only contacts matching the current criteria are included.<\/p>\n<h2>Segment Criteria Examples<\/h2>\n<p>Segments can be based on contact properties (city, industry, company size), engagement behaviour (opened last 3 emails, clicked a specific link), subscription status, purchase history (via CRM sync), or custom field values. Multiple conditions can be combined with AND\/OR logic.<\/p>\n<h2>Segments vs Lists<\/h2>\n<p>Lists are static \u2014 contacts must be explicitly added or removed. Segments are dynamic \u2014 membership updates automatically. Use lists for broad audience categories (e.g., All Customers) and segments for targeted sub-audiences (e.g., Customers who haven&#8217;t opened in 90 days).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A dynamically filtered subset of contacts in Zoho Campaigns based on defined criteria such as location, engagement history, or contact properties.<\/p>\n","protected":false},"template":"","meta":{"seo_title":"Segment | Zoho Glossary | Aaxonix","seo_description":"A dynamically filtered subset of contacts in Zoho Campaigns based on defined criteria such as location, engagement history, or contact properties.","seo_keyword":"segment zoho campaigns","seo_faqs":"","term_type":"","glossary_related":"","glossary_links":""},"glossary_category":[1254],"class_list":["post-4973","glossary","type-glossary","status-publish","hentry","glossary_category-zoho-campaigns"],"_links":{"self":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary\/4973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/media?parent=4973"}],"wp:term":[{"taxonomy":"glossary_category","embeddable":true,"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary_category?post=4973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}