{"id":4128,"date":"2026-05-29T20:12:42","date_gmt":"2026-05-29T20:12:42","guid":{"rendered":"https:\/\/aaxonix.com\/resources\/?post_type=glossary&#038;p=4128"},"modified":"2026-05-29T20:12:42","modified_gmt":"2026-05-29T20:12:42","slug":"notifications-api-crm-zoho-crm","status":"publish","type":"glossary","link":"https:\/\/aaxonix.com\/resources\/glossary\/notifications-api-crm-zoho-crm\/","title":{"rendered":"Notifications API (CRM)"},"content":{"rendered":"<style>\n.gt-body{font-family:'Poppins',sans-serif;color:#111;line-height:1.75}\n.gt-def{border-left:4px solid #E8650A;padding:16px 20px;background:#fff8f4;border-radius:0 8px 8px 0;margin:0 0 32px;font-size:1.05rem}\n.gt-section{margin:0 0 36px}\n.gt-section h2{font-family:'Fraunces',serif;color:#0A1628;font-size:1.5rem;margin:0 0 12px}\n.gt-example-box{background:#f0f4ff;border-radius:10px;padding:20px 24px;margin:0 0 32px}\n.gt-example-box strong{color:#2563EB}\n.gt-related-pills{display:flex;flex-wrap:wrap;gap:10px;margin:0 0 32px}\n.gt-related-pill{background:#f7f4ef;border:1px solid #ddd8cf;border-radius:20px;padding:6px 16px;font-size:.875rem;color:#0A1628;text-decoration:none}\n.gt-faq-item{border:1px solid #ddd8cf;border-radius:10px;padding:16px 20px;margin:0 0 12px}\n<\/style>\n<div class=\"gt-body\">\n<div class=\"gt-def\">The Notifications API in Zoho CRM is a webhook-based mechanism that pushes real-time event notifications to an external URL when records are created, updated, or deleted. Instead of polling the CRM for changes, your application receives an instant push notification when a specified event occurs.<\/div>\n<div class=\"gt-section\">\n<h2>What is the Notifications API in Zoho CRM?<\/h2>\n<p>The Notifications API (also called the CRM Change Notification API) allows external applications to subscribe to events in Zoho CRM. When a subscribed event occurs &#8211; such as a new Lead being created, a Deal being updated, or a Contact being deleted &#8211; Zoho CRM sends an HTTP POST request to the registered callback URL with the event details.<\/p>\n<p>This is far more efficient than polling the <a href=\"https:\/\/aaxonix.com\/resources\/glossary\/crm-rest-api-zoho-crm\/\" class=\"sp-content-link\">CRM REST API<\/a> repeatedly to check for changes. Notifications arrive in near real-time (typically within seconds), making the Notifications API the correct mechanism for building event-driven integrations.<\/p>\n<\/div>\n<div class=\"gt-section\">\n<h2>Subscription Configuration<\/h2>\n<p>A Notifications API subscription specifies: the channel URL (your callback endpoint), the module to watch (e.g., Leads), the events to subscribe to (Create, Edit, Delete, or All), a token (for verification), and an expiry time. Subscriptions must be renewed before they expire.<\/p>\n<\/div>\n<div class=\"gt-section\">\n<h2>Industry Example<\/h2>\n<div class=\"gt-example-box\"><strong>PropTech:<\/strong> A property listing platform integrates with Zoho CRM using the Notifications API. When a Deal is moved to &#8220;Site Visit Scheduled&#8221; stage in CRM, the Notifications API fires a webhook to the platform, which automatically books a slot in the property calendar and sends a confirmation email to the client &#8211; all within seconds of the CRM update.<\/div>\n<\/div>\n<div class=\"gt-section\">\n<h2>Related Terms<\/h2>\n<div class=\"gt-related-pills\">\n<a href=\"https:\/\/aaxonix.com\/resources\/glossary\/crm-rest-api-zoho-crm\/\" class=\"gt-related-pill sp-content-link\">CRM REST API<\/a><br \/>\n<a href=\"https:\/\/aaxonix.com\/resources\/glossary\/webhook-crm-zoho-crm\/\" class=\"gt-related-pill sp-content-link\">Webhook (CRM)<\/a><br \/>\n<a href=\"https:\/\/aaxonix.com\/resources\/glossary\/connected-app-zoho-crm\/\" class=\"gt-related-pill sp-content-link\">Connected App<\/a><br \/>\n<a href=\"https:\/\/aaxonix.com\/resources\/glossary\/api-token-oauth-2-0-crm-zoho-crm\/\" class=\"gt-related-pill sp-content-link\">API Token \/ OAuth 2.0 (CRM)<\/a>\n<\/div>\n<\/div>\n<div class=\"gt-section\">\n<h2>Frequently Asked Questions<\/h2>\n<div class=\"gt-faq-item\"><strong>What is the Notifications API in Zoho CRM?<\/strong><\/p>\n<p>The Notifications API in Zoho CRM is a webhook-based mechanism that pushes real-time event notifications to an external URL when records are created, updated, or deleted. Instead of polling the CRM for changes, your application receives an instant push notification when a specified event occurs.<\/p>\n<\/div>\n<div class=\"gt-faq-item\"><strong>What is the difference between the Notifications API and Webhooks in Zoho CRM?<\/strong><\/p>\n<p>Webhooks in Zoho CRM are triggered by Workflow Rules &#8211; you define a condition, and a webhook fires when a record matches it. The Notifications API is a programmatic subscription where your application registers for event push notifications. Notifications API is more flexible for developer-built integrations.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Notifications API in Zoho CRM is a webhook-based mechanism that pushes real-time event notifications to an external URL when records are created, updated, or deleted. Instead of polling the CRM for changes, your application receives an instant push notification when a specified event occurs.<\/p>\n","protected":false},"template":"","meta":{"seo_title":"Notifications API (CRM) | Zoho CRM Glossary","seo_description":"The Notifications API in Zoho CRM is a webhook-based mechanism that pushes real-time event notifications to an external URL when records are created, updat","seo_keyword":"notifications api zoho crm","seo_faqs":"[{\"q\": \"What is the Notifications API in Zoho CRM?\", \"a\": \"The Notifications API in Zoho CRM is a webhook-based mechanism that pushes real-time event notifications to an external URL when records are created, updated, or deleted. Instead of polling the CRM for changes, your application receives an instant push notification when a specified event occurs.\"}, {\"q\": \"Notifications API vs Webhooks in Zoho CRM?\", \"a\": \"Webhooks fire from Workflow Rules based on record conditions. The Notifications API is a programmatic event subscription where your application receives push notifications for any CRM event - more flexible for developer integrations.\"}]","term_type":"Technical","glossary_related":"","glossary_links":""},"glossary_category":[1238],"class_list":["post-4128","glossary","type-glossary","status-publish","hentry","glossary_category-zoho-crm"],"_links":{"self":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary\/4128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/media?parent=4128"}],"wp:term":[{"taxonomy":"glossary_category","embeddable":true,"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary_category?post=4128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}