{"id":4116,"date":"2026-05-29T20:09:11","date_gmt":"2026-05-29T20:09:11","guid":{"rendered":"https:\/\/aaxonix.com\/resources\/?post_type=glossary&#038;p=4116"},"modified":"2026-05-29T20:09:11","modified_gmt":"2026-05-29T20:09:11","slug":"pricing-rule-cpq-zoho-crm","status":"publish","type":"glossary","link":"https:\/\/aaxonix.com\/resources\/glossary\/pricing-rule-cpq-zoho-crm\/","title":{"rendered":"Pricing Rule (CPQ)"},"content":{"rendered":"<style>\n.gt-body{font-family:'Poppins',sans-serif;color:#111;line-height:1.75}\n.gt-def{border-left:4px solid #E8650A;padding:16px 20px;background:#fff8f4;border-radius:0 8px 8px 0;margin:0 0 32px;font-size:1.05rem}\n.gt-section{margin:0 0 36px}\n.gt-section h2{font-family:'Fraunces',serif;color:#0A1628;font-size:1.5rem;margin:0 0 12px}\n.gt-example-box{background:#f0f4ff;border-radius:10px;padding:20px 24px;margin:0 0 32px}\n.gt-example-box strong{color:#2563EB}\n.gt-related-pills{display:flex;flex-wrap:wrap;gap:10px;margin:0 0 32px}\n.gt-related-pill{background:#f7f4ef;border:1px solid #ddd8cf;border-radius:20px;padding:6px 16px;font-size:.875rem;color:#0A1628;text-decoration:none}\n.gt-faq-item{border:1px solid #ddd8cf;border-radius:10px;padding:16px 20px;margin:0 0 12px}\n<\/style>\n<div class=\"gt-body\">\n<div class=\"gt-def\">A Pricing Rule in Zoho CRM CPQ is a condition-based rule that automatically adjusts the price of a product or bundle on a quote. Pricing Rules apply discounts, surcharges, or volume-based pricing tiers based on criteria like quantity ordered, customer segment, deal size, or product bundle.<\/div>\n<div class=\"gt-section\">\n<h2>What is a Pricing Rule in Zoho CRM CPQ?<\/h2>\n<p>Rather than relying on reps to manually calculate and apply prices, Pricing Rules automate the logic. When a rep adds a product to a quote, the CPQ engine evaluates all active Pricing Rules against the current context (quantity, customer tier, product, deal value) and applies the correct price automatically.<\/p>\n<p>Common Pricing Rule types: volume discount (buy 10+ units, get 15% off), bundle discount (include Product A and Product B together for a package price), customer-tier pricing (VIP customers get a 20% discount), and promotional pricing (a time-limited price for a specific SKU).<\/p>\n<\/div>\n<div class=\"gt-section\">\n<h2>Pricing Rules vs Price Books<\/h2>\n<p>A <a href=\"https:\/\/aaxonix.com\/resources\/glossary\/price-book-zoho-crm\/\" class=\"sp-content-link\">Price Book<\/a> sets a fixed alternate price list for a customer segment. A Pricing Rule is a conditional logic layer that applies adjustments on top of the base or Price Book price. Pricing Rules are more dynamic &#8211; they can fire based on multiple conditions simultaneously.<\/p>\n<\/div>\n<div class=\"gt-section\">\n<h2>Industry Example<\/h2>\n<div class=\"gt-example-box\"><strong>Software Licensing:<\/strong> A software company sets a Pricing Rule: &#8220;If quantity is 50 or more licences AND customer tier is Enterprise, apply 25% discount.&#8221; When a rep quotes 60 licences to an enterprise client, the discount applies automatically. The rep sees the final price; the rule logic is invisible to the customer.<\/div>\n<\/div>\n<div class=\"gt-section\">\n<h2>Related Terms<\/h2>\n<div class=\"gt-related-pills\">\n<a href=\"https:\/\/aaxonix.com\/resources\/glossary\/cpq-zoho-crm\/\" class=\"gt-related-pill sp-content-link\">CPQ (Configure Price Quote)<\/a><br \/>\n<a href=\"https:\/\/aaxonix.com\/resources\/glossary\/discount-cpq-zoho-crm\/\" class=\"gt-related-pill sp-content-link\">Discount (CPQ)<\/a><br \/>\n<a href=\"https:\/\/aaxonix.com\/resources\/glossary\/price-book-zoho-crm\/\" class=\"gt-related-pill sp-content-link\">Price Book<\/a><br \/>\n<a href=\"https:\/\/aaxonix.com\/resources\/glossary\/quote-line-item-zoho-crm\/\" class=\"gt-related-pill sp-content-link\">Quote Line Item<\/a>\n<\/div>\n<\/div>\n<div class=\"gt-section\">\n<h2>Frequently Asked Questions<\/h2>\n<div class=\"gt-faq-item\"><strong>What is a Pricing Rule in Zoho CRM CPQ?<\/strong><\/p>\n<p>A Pricing Rule in Zoho CRM CPQ is a condition-based rule that automatically adjusts the price of a product or bundle on a quote. Pricing Rules apply discounts, surcharges, or volume-based pricing tiers based on criteria like quantity ordered, customer segment, deal size, or product bundle.<\/p>\n<\/div>\n<div class=\"gt-faq-item\"><strong>What is the difference between a Pricing Rule and a Price Book in Zoho CRM?<\/strong><\/p>\n<p>A Price Book is a predefined alternate price list for a customer segment. A Pricing Rule is conditional logic that applies adjustments dynamically based on criteria like quantity, bundle, or customer tier. Both can be used together.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Pricing Rule in Zoho CRM CPQ is a condition-based rule that automatically adjusts the price of a product or bundle on a quote. Pricing Rules apply discounts, surcharges, or volume-based pricing tiers based on criteria like quantity ordered, customer segment, deal size, or product bundle.<\/p>\n","protected":false},"template":"","meta":{"seo_title":"Pricing Rule (CPQ) | Zoho CRM Glossary","seo_description":"A Pricing Rule in Zoho CRM CPQ is a condition-based rule that automatically adjusts the price of a product or bundle on a quote. Pricing Rules apply discou","seo_keyword":"pricing rule cpq zoho crm","seo_faqs":"[{\"q\": \"What is a Pricing Rule in Zoho CRM CPQ?\", \"a\": \"A Pricing Rule in Zoho CRM CPQ is a condition-based rule that automatically adjusts the price of a product or bundle on a quote. Pricing Rules apply discounts, surcharges, or volume-based pricing tiers based on criteria like quantity ordered, customer segment, deal size, or product bundle.\"}, {\"q\": \"Pricing Rule vs Price Book in Zoho CRM?\", \"a\": \"A Price Book is a fixed alternate price list. A Pricing Rule is conditional logic that adjusts prices dynamically based on quantity, bundle, or customer tier. Both can be used together.\"}]","term_type":"Technical","glossary_related":"","glossary_links":""},"glossary_category":[1238],"class_list":["post-4116","glossary","type-glossary","status-publish","hentry","glossary_category-zoho-crm"],"_links":{"self":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary\/4116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/media?parent=4116"}],"wp:term":[{"taxonomy":"glossary_category","embeddable":true,"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary_category?post=4116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}