{"id":4096,"date":"2026-05-29T20:03:00","date_gmt":"2026-05-29T20:03:00","guid":{"rendered":"https:\/\/aaxonix.com\/resources\/?post_type=glossary&#038;p=4096"},"modified":"2026-05-29T20:03:00","modified_gmt":"2026-05-29T20:03:00","slug":"campaigns-module-zoho-crm","status":"publish","type":"glossary","link":"https:\/\/aaxonix.com\/resources\/glossary\/campaigns-module-zoho-crm\/","title":{"rendered":"Campaigns Module (CRM)"},"content":{"rendered":"<style>\n.gt-body{font-family:'Poppins',sans-serif;color:#111;line-height:1.75}\n.gt-def{border-left:4px solid #E8650A;padding:16px 20px;background:#fff8f4;border-radius:0 8px 8px 0;margin:0 0 32px;font-size:1.05rem}\n.gt-section{margin:0 0 36px}\n.gt-section h2{font-family:'Fraunces',serif;color:#0A1628;font-size:1.5rem;margin:0 0 12px}\n.gt-example-box{background:#f0f4ff;border-radius:10px;padding:20px 24px;margin:0 0 32px}\n.gt-example-box strong{color:#2563EB}\n.gt-related-pills{display:flex;flex-wrap:wrap;gap:10px;margin:0 0 32px}\n.gt-related-pill{background:#f7f4ef;border:1px solid #ddd8cf;border-radius:20px;padding:6px 16px;font-size:.875rem;color:#0A1628;text-decoration:none}\n.gt-faq-item{border:1px solid #ddd8cf;border-radius:10px;padding:16px 20px;margin:0 0 12px}\n<\/style>\n<div class=\"gt-body\">\n<div class=\"gt-def\">The Campaigns Module in Zoho CRM tracks marketing activities and their impact on the sales pipeline. A Campaign record logs the campaign type, budget, start and end dates, expected and actual ROI, and the Leads or Contacts generated by or associated with that campaign.<\/div>\n<div class=\"gt-section\">\n<h2>What is the Campaigns Module in Zoho CRM?<\/h2>\n<p>The Campaigns Module bridges marketing activity and sales results. When your team runs a trade show, webinar, email blast, or paid ad campaign, you create a Campaign record in Zoho CRM to track it. <a href=\"https:\/\/aaxonix.com\/resources\/glossary\/lead-zoho-crm\/\" class=\"sp-content-link\">Leads<\/a> and <a href=\"https:\/\/aaxonix.com\/resources\/glossary\/contact-zoho-crm\/\" class=\"sp-content-link\">Contacts<\/a> generated from the campaign are linked to it, allowing you to measure pipeline and revenue attributed to each marketing effort.<\/p>\n<p>Campaign types include: Email, Webinar, Trade Show, Conference, Banner Ads, Public Relations, Print, Web, Telemarketing, and Custom. Each campaign tracks Budgeted Cost, Actual Cost, Expected Revenue, and Actual Revenue.<\/p>\n<\/div>\n<div class=\"gt-section\">\n<h2>Campaign Source on Leads<\/h2>\n<p>When a Lead is created as a result of a campaign, the Campaign Name can be attached to the Lead record. This populates the <a href=\"https:\/\/aaxonix.com\/resources\/glossary\/lead-source-zoho-crm\/\" class=\"sp-content-link\">Lead Source<\/a> attribution and lets you run reports on which campaigns produce the most pipeline.<\/p>\n<\/div>\n<div class=\"gt-section\">\n<h2>Industry Example<\/h2>\n<div class=\"gt-example-box\"><strong>Logistics:<\/strong> A 3PL company runs a LinkedIn campaign targeting supply chain managers. The campaign is logged in Zoho CRM with a budget of Rs 80,000. All 42 leads generated from the campaign are linked to it. Three months later, the campaign report shows Rs 4.2 lakh in closed deals &#8211; a clear ROI calculation without leaving the CRM.<\/div>\n<\/div>\n<div class=\"gt-section\">\n<h2>Related Terms<\/h2>\n<div class=\"gt-related-pills\">\n<a href=\"https:\/\/aaxonix.com\/resources\/glossary\/lead-zoho-crm\/\" class=\"gt-related-pill sp-content-link\">Lead<\/a><br \/>\n<a href=\"https:\/\/aaxonix.com\/resources\/glossary\/lead-source-zoho-crm\/\" class=\"gt-related-pill sp-content-link\">Lead Source<\/a><br \/>\n<a href=\"https:\/\/aaxonix.com\/resources\/glossary\/contact-zoho-crm\/\" class=\"gt-related-pill sp-content-link\">Contact<\/a><br \/>\n<a href=\"https:\/\/aaxonix.com\/resources\/glossary\/deal-opportunity-zoho-crm\/\" class=\"gt-related-pill sp-content-link\">Deal (Opportunity)<\/a>\n<\/div>\n<\/div>\n<div class=\"gt-section\">\n<h2>Frequently Asked Questions<\/h2>\n<div class=\"gt-faq-item\"><strong>What is the Campaigns Module in Zoho CRM?<\/strong><\/p>\n<p>The Campaigns Module in Zoho CRM tracks marketing activities and their impact on the sales pipeline. A Campaign record logs the campaign type, budget, start and end dates, expected and actual ROI, and the Leads or Contacts generated by or associated with that campaign.<\/p>\n<\/div>\n<div class=\"gt-faq-item\"><strong>How do I track ROI from a campaign in Zoho CRM?<\/strong><\/p>\n<p>Create a Campaign record with Budgeted Cost and Expected Revenue. Link Leads and Contacts generated from the campaign to it. As Deals close, the Actual Revenue field updates, giving you a direct cost-to-revenue ROI measure.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Campaigns Module in Zoho CRM tracks marketing activities and their impact on the sales pipeline. A Campaign record logs the campaign type, budget, start and end dates, expected and actual ROI, and the Leads or Contacts generated by or associated with that campaign.<\/p>\n","protected":false},"template":"","meta":{"seo_title":"Campaigns Module (CRM) | Zoho CRM Glossary","seo_description":"The Campaigns Module in Zoho CRM tracks marketing activities and their impact on the sales pipeline. A Campaign record logs the campaign type, budget, star","seo_keyword":"campaigns module zoho crm","seo_faqs":"[{\"q\": \"What is the Campaigns Module in Zoho CRM?\", \"a\": \"The Campaigns Module in Zoho CRM tracks marketing activities and their impact on the sales pipeline. A Campaign record logs the campaign type, budget, start and end dates, expected and actual ROI, and the Leads or Contacts generated by or associated with that campaign.\"}, {\"q\": \"How do I track ROI from a campaign in Zoho CRM?\", \"a\": \"Create a Campaign with Budgeted Cost and Expected Revenue. Link generated Leads and Contacts. As Deals close, Actual Revenue updates, giving a direct cost-to-revenue ROI measurement.\"}]","term_type":"Business","glossary_related":"","glossary_links":""},"glossary_category":[1238],"class_list":["post-4096","glossary","type-glossary","status-publish","hentry","glossary_category-zoho-crm"],"_links":{"self":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary\/4096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/media?parent=4096"}],"wp:term":[{"taxonomy":"glossary_category","embeddable":true,"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary_category?post=4096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}