{"id":4010,"date":"2026-05-29T19:36:10","date_gmt":"2026-05-29T19:36:10","guid":{"rendered":"https:\/\/aaxonix.com\/resources\/?post_type=glossary&#038;p=4010"},"modified":"2026-05-29T19:36:37","modified_gmt":"2026-05-29T19:36:37","slug":"negative-score","status":"publish","type":"glossary","link":"https:\/\/aaxonix.com\/resources\/glossary\/negative-score\/","title":{"rendered":"Negative Score"},"content":{"rendered":"<style>\n.gt-body { font-family:'Poppins',sans-serif; color:#111; line-height:1.75; }\n.gt-def { border-left:4px solid #E8650A; padding:16px 20px; background:#fff8f4; border-radius:0 8px 8px 0; margin:0 0 32px; font-size:1.05rem; }\n.gt-section { margin:0 0 36px; }\n.gt-section h2 { font-family:'Fraunces',serif; color:#0A1628; font-size:1.5rem; margin:0 0 12px; }\n.gt-section p { margin:0 0 12px; }\n.gt-example-box { background:#f0f4ff; border-radius:10px; padding:20px 24px; margin:0 0 32px; }\n.gt-example-box strong { color:#2563EB; }\n.gt-related-pills { display:flex; flex-wrap:wrap; gap:10px; margin:0 0 32px; }\n.gt-related-pill { background:#f7f4ef; border:1px solid #ddd8cf; border-radius:20px; padding:6px 16px; font-size:0.875rem; color:#0A1628; text-decoration:none; transition:all .2s; }\n.gt-related-pill:hover { background:#0A1628; color:#fff; border-color:#0A1628; }\n.gt-see-also { margin:0 0 32px; }\n.gt-see-also-item { border-bottom:1px solid #ddd8cf; padding:12px 0; }\n.gt-see-also-item:last-child { border-bottom:none; }\n.gt-see-also-item a { font-weight:600; color:#2563EB; text-decoration:none; }\n.gt-see-also-item p { margin:4px 0 0; font-size:0.875rem; color:#68605a; }\n.gt-faq { margin:0 0 40px; }\n.gt-faq-item { border:1px solid #ddd8cf; border-radius:10px; padding:16px 20px; margin:0 0 12px; }\n.gt-faq-item h3 { font-size:1rem; color:#0A1628; margin:0 0 8px; }\n.gt-faq-item p { margin:0; font-size:0.9rem; color:#444; }\n<\/style>\n<div class=\"gt-body\">\n<div class=\"gt-def\">A Negative Score in Zoho CRM is a point deduction applied to a record&#8217;s total score when it meets a disqualifying criterion within a Scoring Rule. Negative scores reduce the overall score, flagging that a record has attributes that lower its likelihood of converting or indicate it is not a good fit for the product or service.<\/div>\n<div class=\"gt-section\">\n<h2>Examples of Negative Score Criteria<\/h2>\n<p>Common negative score criteria include: using a personal email address (Gmail, Yahoo, Hotmail), company size below the minimum viable threshold, competitor domain email, unsubscribing from email campaigns, country outside target markets, and job titles that are too junior to be decision-makers.<\/p>\n<p>Negative scoring prevents inflated scores for records that partially match the ICP but have clear disqualifiers. A lead with a high positive score but a large negative deduction tells the sales rep to investigate before investing time.<\/p>\n<\/div>\n<div class=\"gt-section\">\n<h2>Industry Example<\/h2>\n<div class=\"gt-example-box\"><strong>HR Tech:<\/strong> An HR software company deducts -25 points for any lead using a Gmail or personal email domain, -20 for company size below 10 employees (outside their SMB minimum), and -30 for leads from countries they do not service. These deductions prevent SDRs from chasing leads that the business cannot serve, focusing their time on genuinely qualified prospects.<\/div>\n<\/div>\n<div class=\"gt-section\">\n<h2>Related Terms<\/h2>\n<div class=\"gt-related-pills\"><a href=\"https:\/\/aaxonix.com\/resources\/glossary\/scoring-rule\/\" class=\"sp-content-link gt-related-pill\">Scoring Rule<\/a><br \/>\n<a href=\"https:\/\/aaxonix.com\/resources\/glossary\/positive-score\/\" class=\"sp-content-link gt-related-pill\">Positive Score<\/a><br \/>\n<a href=\"https:\/\/aaxonix.com\/resources\/glossary\/zia-lead-score\/\" class=\"sp-content-link gt-related-pill\">Zia Lead Score<\/a><br \/>\n<a href=\"https:\/\/aaxonix.com\/resources\/glossary\/lead\/\" class=\"sp-content-link gt-related-pill\">Lead<\/a>\n<\/div>\n<\/div>\n<div class=\"gt-section gt-faq\">\n<h2>Frequently Asked Questions<\/h2>\n<div class=\"gt-faq-item\">\n<h3>What is a Negative Score in Zoho CRM?<\/h3>\n<p>A Negative Score is a score deduction applied when a CRM record matches a disqualifying criterion. It reduces the total score to reflect that the record has attributes that make it a weaker prospect  &#8211;  such as using a free email domain, being outside the target geography, or being from a blacklisted industry.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Negative Score in Zoho CRM is a point deduction applied to a record&#8217;s total score when it meets a disqualifying criterion\u2026<\/p>\n","protected":false},"template":"","meta":{"seo_title":"Negative Score | Zoho Glossary","seo_description":"A Negative Score in Zoho CRM is a point deduction applied to a record's total score when it meets a disqualifying criterion within a Scoring Rule. Negative","seo_keyword":"negative score","seo_faqs":"[{\"q\": \"What is a Negative Score in Zoho CRM?\", \"a\": \"A Negative Score is a score deduction applied when a CRM record matches a disqualifying criterion. It reduces the total score to reflect that the record has attributes that make it a weaker prospect \u2014 such as using a free email domain, being outside the target geography, or being from a blacklisted industry.\"}]","term_type":"Technical","glossary_related":"","glossary_links":""},"glossary_category":[1238],"class_list":["post-4010","glossary","type-glossary","status-publish","hentry","glossary_category-zoho-crm"],"_links":{"self":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary\/4010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/media?parent=4010"}],"wp:term":[{"taxonomy":"glossary_category","embeddable":true,"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary_category?post=4010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}