{"id":4009,"date":"2026-05-29T19:36:08","date_gmt":"2026-05-29T19:36:08","guid":{"rendered":"https:\/\/aaxonix.com\/resources\/?post_type=glossary&#038;p=4009"},"modified":"2026-05-29T19:36:37","modified_gmt":"2026-05-29T19:36:37","slug":"positive-score","status":"publish","type":"glossary","link":"https:\/\/aaxonix.com\/resources\/glossary\/positive-score\/","title":{"rendered":"Positive Score"},"content":{"rendered":"<style>\n.gt-body { font-family:'Poppins',sans-serif; color:#111; line-height:1.75; }\n.gt-def { border-left:4px solid #E8650A; padding:16px 20px; background:#fff8f4; border-radius:0 8px 8px 0; margin:0 0 32px; font-size:1.05rem; }\n.gt-section { margin:0 0 36px; }\n.gt-section h2 { font-family:'Fraunces',serif; color:#0A1628; font-size:1.5rem; margin:0 0 12px; }\n.gt-section p { margin:0 0 12px; }\n.gt-example-box { background:#f0f4ff; border-radius:10px; padding:20px 24px; margin:0 0 32px; }\n.gt-example-box strong { color:#2563EB; }\n.gt-related-pills { display:flex; flex-wrap:wrap; gap:10px; margin:0 0 32px; }\n.gt-related-pill { background:#f7f4ef; border:1px solid #ddd8cf; border-radius:20px; padding:6px 16px; font-size:0.875rem; color:#0A1628; text-decoration:none; transition:all .2s; }\n.gt-related-pill:hover { background:#0A1628; color:#fff; border-color:#0A1628; }\n.gt-see-also { margin:0 0 32px; }\n.gt-see-also-item { border-bottom:1px solid #ddd8cf; padding:12px 0; }\n.gt-see-also-item:last-child { border-bottom:none; }\n.gt-see-also-item a { font-weight:600; color:#2563EB; text-decoration:none; }\n.gt-see-also-item p { margin:4px 0 0; font-size:0.875rem; color:#68605a; }\n.gt-faq { margin:0 0 40px; }\n.gt-faq-item { border:1px solid #ddd8cf; border-radius:10px; padding:16px 20px; margin:0 0 12px; }\n.gt-faq-item h3 { font-size:1rem; color:#0A1628; margin:0 0 8px; }\n.gt-faq-item p { margin:0; font-size:0.9rem; color:#444; }\n<\/style>\n<div class=\"gt-body\">\n<div class=\"gt-def\">A Positive Score in Zoho CRM is a point value assigned to a lead, contact, or other record when it meets a favourable criterion within a Scoring Rule. Positive scores add to the record&#8217;s total score, indicating that the record has desirable attributes  &#8211;  such as matching the ideal customer profile, showing purchase intent, or engaging with marketing content.<\/div>\n<div class=\"gt-section\">\n<h2>Examples of Positive Score Criteria<\/h2>\n<p>Common positive score criteria include: matching industry or company size criteria, visiting high-intent website pages (pricing, demo request), opening marketing emails, clicking links in email campaigns, submitting a contact form, having a business email domain, and being referred by an existing customer.<\/p>\n<p>Each criterion is assigned a specific point value based on how strongly it predicts conversion. A demo request might score +50 while an email open scores +5, reflecting their relative weight in the buying signal.<\/p>\n<\/div>\n<div class=\"gt-section\">\n<h2>Industry Example<\/h2>\n<div class=\"gt-example-box\"><strong>Professional Services:<\/strong> A consulting firm assigns +30 points when a lead&#8217;s annual revenue exceeds INR 10 crore, +20 when the lead&#8217;s designation is &#8220;CXO&#8221; or &#8220;Director&#8221;, and +25 when the lead visits the &#8220;Implementation Services&#8221; page. A lead who meets all three criteria starts with a score of 75 and is immediately flagged as high priority.<\/div>\n<\/div>\n<div class=\"gt-section\">\n<h2>Related Terms<\/h2>\n<div class=\"gt-related-pills\"><a href=\"https:\/\/aaxonix.com\/resources\/glossary\/scoring-rule\/\" class=\"sp-content-link gt-related-pill\">Scoring Rule<\/a><br \/>\n<a href=\"https:\/\/aaxonix.com\/resources\/glossary\/negative-score\/\" class=\"sp-content-link gt-related-pill\">Negative Score<\/a><br \/>\n<a href=\"https:\/\/aaxonix.com\/resources\/glossary\/zia-lead-score\/\" class=\"sp-content-link gt-related-pill\">Zia Lead Score<\/a><br \/>\n<a href=\"https:\/\/aaxonix.com\/resources\/glossary\/lead\/\" class=\"sp-content-link gt-related-pill\">Lead<\/a><br \/>\n<a href=\"https:\/\/aaxonix.com\/resources\/glossary\/cadence\/\" class=\"sp-content-link gt-related-pill\">Cadence<\/a>\n<\/div>\n<\/div>\n<div class=\"gt-section gt-faq\">\n<h2>Frequently Asked Questions<\/h2>\n<div class=\"gt-faq-item\">\n<h3>What is a Positive Score in Zoho CRM?<\/h3>\n<p>A Positive Score is a point value added to a record&#8217;s total score when it matches a favourable criterion in a Scoring Rule. It signals that the record has attributes or behaviours that indicate sales readiness or a strong fit with the ideal customer profile.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Positive Score in Zoho CRM is a point value assigned to a lead, contact, or other record when it meets a\u2026<\/p>\n","protected":false},"template":"","meta":{"seo_title":"Positive Score | Zoho Glossary","seo_description":"A Positive Score in Zoho CRM is a point value assigned to a lead, contact, or other record when it meets a favourable criterion within a Scoring Rule. Posi","seo_keyword":"positive score","seo_faqs":"[{\"q\": \"What is a Positive Score in Zoho CRM?\", \"a\": \"A Positive Score is a point value added to a record\"s total score when it matches a favourable criterion in a Scoring Rule. It signals that the record has attributes or behaviours that indicate sales readiness or a strong fit with the ideal customer profile.\"}]","term_type":"Technical","glossary_related":"","glossary_links":""},"glossary_category":[1238],"class_list":["post-4009","glossary","type-glossary","status-publish","hentry","glossary_category-zoho-crm"],"_links":{"self":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary\/4009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/media?parent=4009"}],"wp:term":[{"taxonomy":"glossary_category","embeddable":true,"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary_category?post=4009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}