{"id":3995,"date":"2026-05-29T19:32:20","date_gmt":"2026-05-29T19:32:20","guid":{"rendered":"https:\/\/aaxonix.com\/resources\/?post_type=glossary&#038;p=3995"},"modified":"2026-05-29T19:36:44","modified_gmt":"2026-05-29T19:36:44","slug":"webhook-crm","status":"publish","type":"glossary","link":"https:\/\/aaxonix.com\/resources\/glossary\/webhook-crm\/","title":{"rendered":"Webhook (CRM)"},"content":{"rendered":"<style>\n.gt-body { font-family:'Poppins',sans-serif; color:#111; line-height:1.75; }\n.gt-def { border-left:4px solid #E8650A; padding:16px 20px; background:#fff8f4; border-radius:0 8px 8px 0; margin:0 0 32px; font-size:1.05rem; }\n.gt-section { margin:0 0 36px; }\n.gt-section h2 { font-family:'Fraunces',serif; color:#0A1628; font-size:1.5rem; margin:0 0 12px; }\n.gt-section p { margin:0 0 12px; }\n.gt-example-box { background:#f0f4ff; border-radius:10px; padding:20px 24px; margin:0 0 32px; }\n.gt-example-box strong { color:#2563EB; }\n.gt-related-pills { display:flex; flex-wrap:wrap; gap:10px; margin:0 0 32px; }\n.gt-related-pill { background:#f7f4ef; border:1px solid #ddd8cf; border-radius:20px; padding:6px 16px; font-size:0.875rem; color:#0A1628; text-decoration:none; transition:all .2s; }\n.gt-related-pill:hover { background:#0A1628; color:#fff; border-color:#0A1628; }\n.gt-see-also { margin:0 0 32px; }\n.gt-see-also-item { border-bottom:1px solid #ddd8cf; padding:12px 0; }\n.gt-see-also-item:last-child { border-bottom:none; }\n.gt-see-also-item a { font-weight:600; color:#2563EB; text-decoration:none; }\n.gt-see-also-item p { margin:4px 0 0; font-size:0.875rem; color:#68605a; }\n.gt-faq { margin:0 0 40px; }\n.gt-faq-item { border:1px solid #ddd8cf; border-radius:10px; padding:16px 20px; margin:0 0 12px; }\n.gt-faq-item h3 { font-size:1rem; color:#0A1628; margin:0 0 8px; }\n.gt-faq-item p { margin:0; font-size:0.9rem; color:#444; }\n<\/style>\n<div class=\"gt-body\">\n<div class=\"gt-def\">\nA Webhook in Zoho CRM is a Workflow Action that sends an HTTP POST request to an external URL when a Workflow Rule fires. It passes CRM record data as a JSON or XML payload, allowing Zoho CRM to push real-time data to external systems, third-party APIs, or middleware platforms without polling.\n<\/div>\n<div class=\"gt-section\">\n<h2>How Webhooks Work in Zoho CRM<\/h2>\n<p>When configuring a Webhook action, you provide: the target URL, the HTTP method (POST is most common), the authentication type if required, and the payload format  &#8211;  JSON, XML, or form-encoded. You can map CRM field values to payload keys, allowing the receiving system to process record-specific data.<\/p>\n<p>Webhooks are useful for pushing data to ERP systems, triggering external workflows, updating inventory quantities, notifying warehouse systems, or logging events in custom reporting dashboards.<\/p>\n<\/div>\n<div class=\"gt-section\">\n<h2>Webhook vs Custom Function vs Zoho Flow<\/h2>\n<p>A Webhook sends data out but does not process a response. A <a href=\"https:\/\/aaxonix.com\/resources\/glossary\/custom-function-workflow-action\/\" class=\"sp-content-link\">Custom Function<\/a> can both send data out and act on the response using Deluge scripting. <a href=\"https:\/\/aaxonix.com\/resources\/glossary\/flow\/\" class=\"sp-content-link\">Zoho Flow<\/a> is a no-code alternative that can handle multi-step integrations triggered by the same events, without writing code.<\/p>\n<\/div>\n<div class=\"gt-section\">\n<h2>Industry Example<\/h2>\n<div class=\"gt-example-box\"><strong>E-commerce:<\/strong> An e-commerce company connects Zoho CRM to their order management system via Webhooks. When a Deal moves to &#8220;Won&#8221;, a webhook fires and sends the deal details to their warehouse system, automatically creating a new order and initiating the fulfilment process without any manual data re-entry.<\/div>\n<\/div>\n<div class=\"gt-section\">\n<h2>Related Terms<\/h2>\n<div class=\"gt-related-pills\">\n<a href=\"https:\/\/aaxonix.com\/resources\/glossary\/workflow-rule\/\" class=\"sp-content-link gt-related-pill\">Workflow Rule<\/a><br \/>\n<a href=\"https:\/\/aaxonix.com\/resources\/glossary\/custom-function-workflow-action\/\" class=\"sp-content-link gt-related-pill\">Custom Function<\/a><br \/>\n<a href=\"https:\/\/aaxonix.com\/resources\/glossary\/crm-rest-api\/\" class=\"sp-content-link gt-related-pill\">CRM REST API<\/a><br \/>\n<a href=\"https:\/\/aaxonix.com\/resources\/glossary\/immediate-action-workflow\/\" class=\"sp-content-link gt-related-pill\">Immediate Action<\/a><br \/>\n<a href=\"https:\/\/aaxonix.com\/resources\/glossary\/scheduled-action-workflow\/\" class=\"sp-content-link gt-related-pill\">Scheduled Action<\/a><br \/>\n<a href=\"https:\/\/aaxonix.com\/resources\/glossary\/deluge-scripting\/\" class=\"sp-content-link gt-related-pill\">Deluge Scripting<\/a><br \/>\n<a href=\"https:\/\/aaxonix.com\/resources\/glossary\/flow\/\" class=\"sp-content-link gt-related-pill\">Zoho Flow<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"gt-section gt-faq\">\n<h2>Frequently Asked Questions<\/h2>\n<div class=\"gt-faq-item\">\n<h3>What is a Webhook in Zoho CRM?<\/h3>\n<p>A Webhook is a workflow action that sends an HTTP POST request with CRM record data to an external URL when a workflow rule fires. It allows Zoho CRM to push real-time data to third-party systems, custom applications, or middleware tools.<\/p>\n<\/div>\n<div class=\"gt-faq-item\">\n<h3>What is the difference between a Webhook and the CRM REST API?<\/h3>\n<p>A Webhook is push-based  &#8211;  Zoho CRM sends data to the external system when an event occurs. The REST API is pull-based  &#8211;  the external system makes requests to Zoho CRM to read, create, or update data. Webhooks are better for real-time event notifications; the REST API is better for on-demand data retrieval.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Webhook in Zoho CRM is a Workflow Action that sends an HTTP POST request to an external URL when a Workflow\u2026<\/p>\n","protected":false},"template":"","meta":{"seo_title":"Webhook (CRM) | Zoho Glossary","seo_description":"A Webhook in Zoho CRM is a Workflow Action that sends an HTTP POST request to an external URL when a Workflow Rule fires. 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Webhooks are better for real-time event notifications; the REST API is better for on-demand data retrieval.\"}]","term_type":"Technical","glossary_related":"","glossary_links":""},"glossary_category":[1238],"class_list":["post-3995","glossary","type-glossary","status-publish","hentry","glossary_category-zoho-crm"],"_links":{"self":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary\/3995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/media?parent=3995"}],"wp:term":[{"taxonomy":"glossary_category","embeddable":true,"href":"https:\/\/aaxonix.com\/resources\/wp-json\/wp\/v2\/glossary_category?post=3995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}